Berry Blue is the proprietary breeding program for MBG Marketing. We develop northern highbush, southern highbush and rabbiteye varieties to support growers across our co-op network.
Our main objective is increasing grower profitability through breeding for high-yielding, resilient varieties with elite fruit quality and flavor.
Berry Blue is a dedicated blueberry breeding company focused on developing the next generation of high-performing blueberry varieties. Our program brings together genomic science, plant breeding, nursery propagation, field agronomy, and grower collaboration to create varieties that excel from the field to the consumer experience.
Built on one of the world’s largest collections of blueberry genetics, Berry Blue evaluates thousands of breeding selections to identify varieties with the traits that matter most: exceptional flavor, firmness, shelf life, yield potential, plant health, and adaptability across growing regions.
